Facebook Video Ads Size Guide [All Video Ad Types Included]

Not sure about the size of your Facebook video ad? Learn about all the different specs you need to know in this handy guide.

by
Aarushi Singh
Facebook Video Ads Size Guide [All Video Ad Types Included]

Creating the perfect Facebook video ad is like trying to find your way through a big, tricky maze where the rules keep changing. You’re constantly checking Facebook ads guides and switching between different ad formats. Despite all that, you still struggle with remembering  the different Facebook video ads sizes and specifications. 

Having a quick guide that you can refer to makes it much easier.

This way, you can focus more on the creative aspect of your video ads — craft an engaging ad copy and stop your customers mid-scroll with incredibly appealing visuals. 

In this complete guide to Facebook video ad specs, we’ll go over the important details from pixels to ratios to help you create awesome video ads that drive brand awareness, increase engagement, and grab your audience’s attention instantly. 

Jump to a specific section:

[#TOC1]Facebook Feed Video Ads Size[#TOC1]

Here are the recommended Facebook video ads size and specs for feed videos:

  • Recommended Aspect Ratio: 4:5 
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Minimum Width: 120 px
  • Minimum Height: 120 px
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 240 minutes

Facebook feed video ads are an easy choice for many marketers, and for good reason. Being displayed between content from friends, family, Groups, and Pages on your newsfeed, this type of Facebook advertising is great for conveying a story in a dynamic and immersive way, while seamlessly blending within your Facebook audience’s feed. 

[#TOC2]Facebook Video Feed Ads Size[#TOC2]

Here are the recommended specs for Facebook video feed ads:

  • Recommended Aspect Ratio: 4:5 
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Minimum Width: 120 px
  • Minimum Height: 120 px
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 240 minutes 

When a user taps on a video in their Facebook News Feed, it opens up a Video Feed which offers additional video content they can watch. You can insert these types of ads between organic videos, which makes it a popular choice to show off your product, service, or brand in new ways. 

Bonus tip: People engage with Facebook videos the most when they're 2 to 5 minutes long, so make sure your video feed ads are short, snappy, and engaging. 

[#TOC3]Facebook Stories Ads Size[#TOC3]

Check out the recommended Facebook ad dimensions and specs for Stories: 

  • Recommended Aspect Ratio: 9:16 
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Minimum Width: 500 px
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 60 seconds 

Story ads are full-size, vertical ads displayed in between organic stories at the top of the News Feed. They’re a great way to showcase everyday moments behind your brand, promote limited time sales, and hold interactive polls. Facebook Stories will showcase video ads up to 10 seconds. Longer ads will be split into separate cards, with 1 to 3 cards shown initially. Viewers can tap "Keep watching" for the full video.

Note: For optimal placement, consider keeping roughly 14% (250 pixels) of the top and bottom of your images or videos clear of text and logos. This ensures that important elements, such as the call to action (CTA), are clearly visible.

[#TOC4]Facebook Reels Ads Size[#TOC4]

Check out the recommended Facebook Reels Ads sizes and specifications:

  • Recommended Aspect Ratio: 9:16
  • Recommended Resolution: At least 500 x 888 pixels 
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 60 seconds

Facebook Reels ads are short-form video ads that offer the right combination of brevity and creativity. You can use an eye-catching primary text, engaging music, special effects, and clever editing to make your content stand out. The better your Reels content, the more shareable it is. From fun trends to educating your audience on your brand or product, Facebook Reels are the best way to capture attention and increase engagement. 

[#TOC5]Facebook Carousel Ads Size for Videos[#TOC5]

Here are the recommended Facebook carousel ads size specs for videos:   

  • Recommended Aspect Ratio: 1:1 
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 240 minutes 

Facebook carousel ads allow you to incorporate multiple images and videos in a single ad, breaking free from the constraints of a single visual format. You can include a minimum of 2 carousel cards and a maximum of 10 carousel cards in your Facebook ads. 

[#TOC6]Facebook Collection Ads Size for Videos[#TOC6]

Here are the recommended Facebook ad specs for Facebook Collection videos:  

  • Recommended Aspect Ratio: 1:1
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Maximum File Size: 4 GB 
  • Maximum Video Duration: Up to 15 seconds

A Facebook Collection ad includes a cover image or video, followed by a grid of multiple products images underneath. When users click on the Collection Ad, it opens Instant Experience

This is a full-screen, fast-loading landing page where users can explore more products in a visually appealing way. Note that you need to have a minimum number of 4 products in a catalog product set in order to run a Collection Ads on Facebook. 

[#TOC7]Facebook Slideshow Ads Size for Videos[#TOC7]

Here are the recommended Facebook ad specs for slideshow videos: 

  • Recommended Aspect Ratio: 16:9 or 1:1
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 15 seconds 

Don’t have the time or budget to create a high-quality video? Choose Facebook Slideshow ads: stitch together multiple images and add sound to create video-like content. 

You can also use existing videos. However, the flexibility to simply add images and get all the benefits of video ads even if you don’t have a video is what makes slideshow ads highly popular. Plus, these ads load a lot quicker than typical video ads, which makes them particularly useful for reaching target audiences in areas with slower internet connections. 

[#TOC8]Facebook Instant Experience Ads Size for Videos[#TOC8]

These are the recommended specs for Facebook Instant Experience ads:

  • Recommended Aspect Ratio: 1.91:1 
  • Recommended Resolution: At least 1080 x 1080 pixels
  • Minimum width: 720 px
  • Recommended height: tilt to pan  
  • Maximum File Size: 4 GB
  • Maximum Video Duration: Up to 240 minutes

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. It’s built natively within the social media platform, so instead of taking your users to your website’s landing page (adding a step in the process), it lets you gather leads without ever having to direct users away from Facebook.

The best part is you can choose from a range of pre-designed interactive and dynamic templates, including Instant Lookbook, Storytelling, Instant Storefront, and Customer Acquisition to create your Instant Experience ad. 

[#TOC9]Facebook In-Stream Ads Size[#TOC9]

Here are the recommended facebook video ad specs for in-stream videos: 

  • Recommended Aspect Ratio: 16:9
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Maximum File Size: 4 GB
  • Maximum Video Duration: 5 seconds -15 seconds for desktop, 5 seconds to 10 minutes for mobile (may vary based on ad’s objective)

Facebook in-stream video ads are short video ads seamlessly integrated into video content on the platform. They could appear before the content plays (pre-roll), in the middle of the video (mid-roll), or after the video plays (post-roll). 

You can choose to place these ads within your own videos or partner with eligible influencers and publishers to place video ads in their content. You can customize the ad placements further based on factors such as audience demographics, behaviors, and interests.  

[#TOC10]Facebook Business Explore Ads Size for Videos[#TOC10]

These are the recommended specs for Facebook Business Explore video ads: 

  • Recommended Aspect Ratio: 4:5 (for mobile-only) or 1:1 (for desktop or mobile)
  • Recommended Resolution: At least 1080 x 1080 pixels 
  • Minimum width: 120 px
  • Minimum height: 120 px
  • Maximum File Size: 4 GB 
  • Maximum Video Duration: 241 minutes

Want your ideal audience to discover and engage with your brand? Create a Facebook Business Explore Ad. 

Here’s how it works; when a user taps an organic post from a business on mobile Facebook Feed, they see a view with just the post. As they scroll down, they see a header to explore more in a specific category. Here, they see a mix of organic and paid posts from businesses similar to the post they engaged with. 

This is a great way to reach audiences that are interested in similar topics around your business.

[#TOC11]Facebook Video Ads Size at a Glance[#TOC11]

Whether you’re a seasoned Facebook ad manager or running your first Facebook ad, this quick roundup eliminates the guesswork, providing easy and quick access to all the Facebook ad specs you’ll need. From recommended aspect ratios to optimal resolutions, use this cheatsheet as your go-to reference whenever you create your Facebook video ad next. 

Create Facebook Ads with VEED: Auto-Adjust for Perfect Facebook Ad Sizes

Designing a Facebook ad for your brand doesn’t have to be a headache. Save yourself the trouble of remembering all Facebook ad sizes by creating videos on VEED.

Our platform lets you conveniently adjust the aspect ratio of your video projects according to different social channels and content formats, including Facebook video ads.Simply plug in your video into your VEED workspace and adjust the aspect ratios of your Facebook ad videos in one click. Give it a shot today and experience convenient video editing like never before.

Facebook Video Ads Size Guide [All Video Ad Types Included]

Aarushi Singh

One-click video editing, online.

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Frequently Asked Questions

What size should videos be for Facebook ads?

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Facebook video ads usually have 1:1 aspect ratio. For optimal Facebook video ad size, it's best to use the highest resolution that meets the ratio requirements, with a minimum of 1080 x 1080 pixels. There is no maximum resolution. The recommended formats for Facebook video ads are MP4, MOV, or GIF.

What is the best size for video ads?

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Here are the best video size for facebook ads:

  • Vertical (4:5): Min 120 x 120 pixels.
  • Vertical (9:16): Min 500 x 888 pixels.
  • Landscape (16:9): Min 1080 x 1080 pixels.
  • Square (1:1): Min 1080 x 1080 pixels.

What size is a Facebook video 2023?

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The best video size for facebook ads (in-feed) 2023 have a minimum of 1080 x1080 px resolution. The maximum video file size is 4 GB with a maximum length of 240 minutes (120 minutes for collection ads). Recommended horizontal video aspect ratio is 16:9.

What size should a Facebook video ad be mobile?

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For Facebook video feed ads, the file type is MP4, MOV, or GIF. Recommended aspect ratio is 4:5 with at least 1080 x 1080 px resolution. The minimum height and width should be 120 px each with a maximum of 4 GB file size.

What is Facebook video ratio?

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Facebook feed video ratio can range from 16:9 to 9:16 with a video length of 240 minutes max. For Facebook Stories, the ratio ranges from 1.91:1 to 9:16 with a video length of 1-120 seconds.

What video formats does Facebook support for ads?

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Facebook supports 30 different video formats for ads, however the recommended formats include MP4, MOV, and GIF.. Typically, Facebook ads can range up to 240 minutes, with the exception of Facebook Reel ads (60 seconds), collection ads (15 seconds), and slideshow ads (15 seconds).

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