You just finished ticking (almost) all the boxes of setting up your facebook profile. Except for one. The often dreaded Facebook cover. And you’ve heard all about how video content is great so you know you should really get started with a Facebook cover video. But how? And, hold up...wait a second - why does a cover even matter?
By the end of this article, I’m going to make sure you know:
- How a Facebook cover video can support your business
- Facebook cover video dimensions and requirements to know about
- How to use VEED to easily make your Facebook cover video
- Design inspo for your cover video
How a Facebook Cover Video Can Support Your Business
People are attracted to large pieces of content. Think of it like this. Your eye is more likely to be drawn to a diamond rather than a lackluster rock. Or in the same way that birds in nature with the most vibrant plumage and best dance win over their mates.
Your Facebook cover video is the diamond, it’s your fancy dance to introduce yourself to the target audience you intended to win over. By 2022, 82% of internet traffic will be video and 87 of consumers want to see more video coming from brands. Give the people what they want right?
When people land on your Facebook page, the piece of content “real estate” that demands the most attention is your cover. It’s bigger than your profile picture and whatever your first post peeking through is. But it’s not just about size. It’s about the contents of your Facebook cover video.
According to research, our attention spans have shrunk from 12 seconds in 2000 to 8.25 seconds in the present day. Our take? People are experiencing informational overwhelm with the rise of digital interfaces distributing information. Our brains have been forced to quickly filter things out. Maybe our attention span is down but we're also more selective. So when it comes to your Facebook cover, it's crucial to provide a short and clear value proposition. What can people expect from you that matters to them? Figure out what that short phrase is to make yourself interesting to your intended audience through your Facebook cover video.
Facebook Cover Video Dimensions and Requirements to Know About
- Facebook cover video size is 820 x 312 pixels.
- Try to center your design elements so if the sides are cropped on mobile view the important bits still are visible.
- Keep the file Facebook cover video file size below 1.75 GB.
- Video length is 20 to 90 seconds for Facebook cover videos.
- Upload .mp4 or .mov files with a max resolution of 1080 pixels
How to Use VEED to Easily Make Your Facebook Cover Video
Go to VEED and upload a video
If you are adding more than one video, use the plus sign to add and merge videos on the timeline
Add text to video
Customize your Facebook cover video some more (optional)
Download and publish your Facebook cover video
Design Inspo for Your Cover Video
Whew! Maybe that feels like a lot to take in. But you don’t have to worry about remembering the size and all the technical bits with VEED’s online video editor.
And besides using it to create your Facebook cover video, you can do so much more from adding subtitles to video for your next Facebook video or even add filters to video, music, and more! Get started with VEED for free and make your first video today.