The science and art of unforgettable learning videos

From leveraging storytelling and emotional impact to using proven cognitive techniques, discover how video can unlock your audience's attention and improve learning outcomes

4.6
1946 reviews

The problem with traditional training

Emotional resonance is crucial for behavioural change.

Short videos (48%) and strong video quality (40%) are the top factors for engagement.

Horribly outdated videos can take participants out of the learning experience. If you’re reusing a 20-year-old training film, it’s distracting.
Austin Welch
Learning Designer and Filmmaker
If you put 20 adults in a room for eight hours, and begin with introductions and objectives, then launch into training videos, that’s torture.
Lauren Waldman
Learning Scientist
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