The way the world consumes news has changed. When a story breaks, audiences reach for their phones, not to read the long-form, but to get the video highlights. For legacy media group, GEDI – one of the biggest in Italy – this shift in consumer behaviour meant that cracking video creation was not a nice to have, it was critical to reaching audiences where they spend their time and retaining them by scaling production in the format they consume the most – video.
The challenge
GEDI reaches over 35 million people across newspapers, radio stations, and digital platforms. But as audience behaviour shifted, the company’s video production process couldn’t keep up.
Teams couldn’t edit videos themselves. Every request had to go through a third party — with long email chains, slow turnaround times, and heavy manual work across subtitling, translation, and dubbing.
For a newsroom, that delay was critical.
“If news goes fast, news providers have to go even faster.”
To reach modern audiences, Gedi had to scale video production with a system that made collaboration seamless and that empowered teams to make on-brand video as the news broke.
The solution
GEDI brought video production in-house using VEED. Instead of fragmented workflows, they moved everything into a single platform — editing, subtitling, translation, and publishing.
This allowed every team to create content directly, without bottlenecks.
Key features that made the difference:
- Instant subtitles and translation
- A shared workspace across teams
- A centralised video archive for reuse
“Now we have a unique workspace where all teams work… everything is organised in one place.”
The result
The impact was immediate.
- Content production increased significantly
- Turnaround time dropped
- Teams could focus on higher-value work
And most importantly:
- Social shares increased by 100–200% across some brands
“We are now able to create more content in less time… and focus on more valuable content.”
The shift also improved how audiences responded to GEDI’s output.
“People started resonating with what we do — and that has been the best result so far.”
How they did it
GEDI didn’t just adopt a new tool — they changed how they worked:
- Moved from outsourced to in-house video production
- Enabled all teams to create and edit content directly
- Centralised workflows into one shared platform
- Built an accessible archive for faster repurposing
This removed friction at every stage of production — from editing to distribution.
Whether you're scaling a newsroom, a content team, or a global media operation — VEED is built to move with you. Get in touch with our team to explore what's possible. Contact our Sales Team!