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This Or That Instagram Story

Browse this or that Instagram story templates, start from a two-panel layout, and swap in your own text, photos, and colors.

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Visa logo
Venture Foods logo
Merck logo
Target logo
Pentax logo
Procter & Gamble logo
Meta company logo with infinity symbol and text 'Meta' in gray.
Amazon logo with company wordmark and the brand's signature curved smile.
Google logo
BBC logo featured in VEED's customer showcases.
NBCUniversal
UBS logo with stylized snowflake symbol and text.
Netflix logo in gray lettering.
OpusClip logo
Elevenlabs logo

Give your followers two options and watch them pick a side

A this or that Instagram story is a two-panel graphic that puts two options side by side so your followers can vote, usually paired with Instagram's own poll or slider sticker for the actual voting. VEED's this or that Instagram story templates give you a ready two-panel layout you edit right in your browser, with nothing to download and no second app to open.

Once your two options are set, brand the layout with your own colors and fonts so it looks like your account made it, not a generic template. Need fresh visuals instead of your own photos? The AI image generator can create an image for either side from a text prompt.

How to make a this or that Instagram story from a template:

Step 01

Browse templates and pick a story

Explore the gallery of Instagram story templates and choose one that fits your story. Select it to open it in the editor.

Step 02

Edit the template and swap in your elements

Replace the placeholders with your own. Rewrite the copy, drop in your photos, and adjust the colors to match your brand. Edit the prompt to change the artwork while the layout stays put.

Step 03

Resize and post to Instagram

Resize to Instagram story dimensions and export. Download your story, ready to share on Instagram.

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Watch how to make a this or that Instagram story from a template

Swap either option without breaking the split-screen layout

Update either side of your this or that story right in your browser: rewrite the text, drop in a new photo, or edit the prompt to change one option's artwork while the split-screen layout stays exactly where it is. There's nothing to download and no second app to open.

Skip rebuilding the this or that graphic from scratch every time

Instagram does not ship a dedicated this or that template, so most accounts rebuild the two-panel split from scratch or borrow a screenshot from someone else's story. VEED's gallery of this or that Instagram story templates is browsable and filterable, and every template opens straight into the editor, ready for your own options.

Run it as a one-off or a weekly series

Post a single this or that story for one debate, or build a set of frames back to back for a bracket-style series and keep the same look each week. Save your layout, colors, and fonts to a brand kit, or start from a correctly sized blank story canvas with the image editor and the image resizer when you want to reuse the graphic on the feed.

FAQ

  • A this or that Instagram story is a two-panel graphic that shows two options side by side, often paired with Instagram's poll or slider sticker so followers can vote on their pick. It is a community-driven format, not a built-in Instagram template. VEED's this or that Instagram story templates give you a ready two-panel layout you edit in your browser, then add the poll or slider sticker yourself before sharing.

  • Instagram does not have a dedicated library of this or that templates; most examples come from other creators' Stories or design sites. VEED keeps a browsable, filterable gallery of this or that Instagram story templates that you can search directly, then open straight into the editor to swap in your own options and colors without leaving the browser.

  • Start with a two-panel graphic that shows your two options clearly, then add Instagram's own poll or slider sticker on top so followers can cast a vote. In VEED, pick a this or that Instagram story template, edit the text, photos, and colors for each side, then download the finished graphic and add the sticker in the Instagram app before you post.

  • You can build a this or that template from scratch by setting up a two-panel layout and filling each side with your own text and images. VEED lets you start from an existing this or that Instagram story template or a correctly sized blank story canvas, then rewrite the copy, swap in your photos, and save the colors and fonts to a brand kit for reuse.

  • Instagram does not ship a single built-in this or that sticker or template; the format is community-built using a two-panel graphic plus Instagram's separate poll or slider sticker for voting. VEED is not affiliated with Instagram, but its this or that Instagram story templates give you that two-panel graphic ready to edit, brand, and export, so you only need Instagram's app for the sticker and the post itself.

  • Yes. A this or that story works as a single graphic or as a set of frames posted back to back, so you can run several rounds in one sitting or spread them across a week. VEED edits both the same way: open a this or that Instagram story template, update the options for each round, keep the same layout and brand colors, then export each frame for Instagram.

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With VEED I didn't need 15 tutorials - I jumped straight in and started editing.

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Gwenne Wilcox

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Michael Glover

Demand Gen Manager,
ConvertFlow

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More than a this or that Instagram story

A single this or that Instagram story is just the opening round. Generate a new template or prompt for your next matchup, refine the text and photos for each side, and brand the layout with your logo, colors, and fonts saved to a brand kit so every round looks like it came from the same account. VEED is an AI image creation platform, and the same this or that layout resizes for a weekly series of rounds or for a feed recap of the week's votes.