Want to make your social media content 10 times more effective? We’ve all heard at some point video is king. It’s easy to shrug off as not “your thing”. But it’s the little things, like adding subtitles to your video, that make it work. Maybe subtitles seem like a tiny, easy-to-ignore detail. So today we’re sharing interesting statistics about adding subtitles to your video content to help you reframe your approach to video.
Within the first 30 seconds or less, people decide if they will watch or not. Adding subtitles to your video helps give people the big picture more effectively so they can make a quick decision.
More video statistics you should know
Think of all the times you’ve been scrolling through social feeds or tapping through Instagram stories. You’ve probably scrolled or tapped right past content that failed to provide subtitle text because it meant you’d have to stop and listen to figure it out. Adding subtitles makes for a more pleasant user-friendly experience.
You probably wouldn't be surprised to know YouTube and Facebook are some of the top platforms for video content. But, for the first time, LinkedIn has proven to be an effective platform to share video on.
When comparing video posts specifically to text-only posts, video gets three times the engagement on LinkedIn. Overall, video on LinkedIn is 5 times more likely to start a conversation amongst LinkedIn users and adding subtitles to your video can only boost your chances to meet or exceed these performance statistics. This platform is especially important for B2B businesses.
Quick tips for LinkedIn video
If you listen to Gary Vee's videos, he mentions its massive untapped potential. According to AdAge, in a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide and brands are now starting to heavily invest in this platform. The average TikTok user spends an average of 52 minutes per day on the platform and opens the app 8 times per day. The opportunities to grab attention from more people on this new popular platform are plentiful!
Quick tips for TikTok video
Although there aren’t yet enough statistics on TikTok subtitles, many top accounts add text on their videos. This is the equivalent of adding subtitles on TikTok which is really easy to do since you can set the duration of each text block.
People have a higher tendency to skip parts of audio and written content. Video is the way to go to grab attention. In fact, Hubspot reported 54% of people want to see more video content from people and brands they support. It’s safe to say video isn’t going anywhere but up and it’s a must if you want to continue to stay relevant as a brand.
Ready to add subtitles to your video? Here’s an article to help you learn how to do it with VEED’s simple but powerful online video editor or just sign up here if you’re ready to go all in on video this year!